The B2B Technology Marketing Community on LinkedIn conducted a 2020 lead generation survey to better understand how Digital Marketing Company in London are adjusting to new challenges, and to identify new trends and best practices. They were asked the question "What role does mobile marketing play in your marketing plan?"
2020 lead generation survey results
Despite the hype around mobile marketing, most respondents (45%) reported that they were not sure what role mobile marketing will play in their strategies, and 18% said they weren't interested. Only 6% said that they were already heavily engaged in mobile marketing. However, current research shows that Digital Marketing Companies in Leeds are willing to spend more money on mobile marketing. Mobile is where their demographic is, as mobile ad spend is slated to increase to upwards of $195 billion by 2019, from $68 billion for this year.
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